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Plainsboro Museum |
Wicoff
House Tel:
(609) 799-9040 The museum houses seventeen exhibits on topics including Walker-Gordon Farms, Elsie the Cow, the founding of Plainsboro on May 6, 1919, and the town trolley. In 1897, Walker-Gordon Laboratory Company selected Plainsboro as the site for its innovative certified dairy farm. Designed to produce clean, high-quality milk and milk formulas for infant feeding at a time before pasteurization was a common practice, the establishment grew to become the largest certified dairy farm in the world. The farm's "Rotary Combine Milking System," a 50-stall merry-go-round milking facility, went into operation in 1930. The farm and its "Rotalactor" became a novel tourist attraction. |
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Walker
Gordon Farms An engraved headstone marks the grave of "Elsie the Cow," one of the most famous marketing icons in advertising history. Conceived in 1936 as a cartoon ad, Elsie was so well received that Bordon Company was forced to select a real bovine at the 1939 World's Fair. In late 1940, Elsie's trailer was involved in an accident on Route 1 on the way to an appearance. She died of injuries and was buried on the farm. The gravesite, designated a "commemorative area," has been arranged by Baker Residential Developer of Walker Gordon Farm, Plainsboro Township and Walker Gordon Homeowners Association. |
